La Sella Golf, the stunning course beside the sun-kissed Costa Blanca and for obvious reasons one of the most popular venues among the players on the Ladies European Tour (LET), is joining forces with 54 to further elevate its reputation as one of Europe’s most attractive events and destinations.
La Sella Golf, which boasts an outstanding 27-hole course and is part of the Denia Marriott La Sella Golf Resort & Spa estate, wowed Europe’s best when La Sella Open joined the LET circuit in 2023, and last year in its second edition offered the richest prize money in the history of women’s golf in Spain with a €1m purse.
The agreement with 54, which already boasts the likes of Solheim Cup venue Finca Cortesin and LaFinca in Madrid among its elite client list in Spain, will see the global sports and entertainment agency oversee marketing strategy around the tournament which returns for the 2025 season from Sept 18-21.
As part of the agreement, 54 will also oversee La Sella Golf’s creative and content development, in addition to storytelling across PR and comms and its social media channels.
Carlos García, Director of La Sella Golf, said the venue’s profile had been given a significant push by its entry onto the Ladies European Tour schedule and the third staging of the event in September was pivotal in driving its growing popularity.
“In a short space of time, La Sella Open has earned a place in the hearts of many of Europe’s best golfers, and this relationship with 54 will see us enhance our standing even further.
“The 2025 staging of La Sella Open is something we want to make special again and 54’s support and experience will help create an even more formidable spectacle for the players and fans.”
Francisco de Lancastre David, Executive Director and MD Europe, said: “La Sella made an amazing impact in 2023, and it continues to be a real high point in the LET calendar, one which I know the players enjoy. With our experience of running top golf events and the excellent set-up of the resort, we look forward to telling the world about what a captivating facility this is.”
La Sella Golf, an hour’s drive from Alicante and positioned near the majestic Montgó Natural Park, consists of 27 stunning holes made up of three nine-hole courses – Llebeig, Gregal and Mestral – which were designed by two-time Masters and Spanish Ryder Cup legend Jose Maria Olazabal.