This area has been awarded the prize ‘Best European Golf Destination’ granted by the International Golf Tour Operators Association (IAGTO) in its last gala celebrated in Slovenia in 2018. This is a very important recognition in the tourism industry as it was awarded by tour operators who have an extensive professional career and wide knowledge of both the industry and competitor destinations for the Costa del Sol.
In the same way, the Costa del Sol Tourism Board has started different course of action and thus, it has destined 491,850 euros to promote golf in 2019. This is one of the most successful industries that fight seasonality precisely because golf is now at a critical moment out of the summer season.
In recent years, digital resources and tools used to promote this golf destination have become extremely important. These include the Golf Guide, 360˚ photos; Social Networking Sites and the web site www.costadelgolf360.com. In addition, this promotion also takes place in trade fairs and professional conferences such as the PGA Annual Conference in Germany, the most important conference in Continental Europe and the second in Europe behind The United Kingdom and Ireland, the fifth edition of the IAGTO Spain Trophy and the professional conference of the International Golf Tour Operators Association that held its 5th edition in Tenerife. It gathered 250 tour operators, golf course and golf hotels representatives from 26 different countries.
High quality standards
As a key golf strategy for golf promotion, The Costa del Sol Tourism Board organizes and participates in many tournaments held on the Costa del Sol, using several collaboration schemes. Nevertheless, these positive figures and this successful consolidated destination would not have been possible without the cooperation all parties involved in the golf industry. The high quality standards reached by all companies in the field have led to high professional specialization and first rate golf facilities in the area. Undoubtedly, this is a unique characteristic of consolidated destinations and one of the undeniable advantages of the always green Costa del Golf.