Since the chain Meliá Hotels International took charge of the golf management at Meliá Villaitana, the resort located in the Costa Blanca has renovated its facilities and has become a golf reference both at national and international level. Meliá Villaitana offers a new renovated image of the resort with extensive physical changes in both golf courses, the club house, new training areas, the academy, the restaurant-café, etc… and changes for this summer including a new “all inclusive” offer.
A high quality product such as Meliá Villaitana joined with the experience and excellence in hotel management of Meliá Hotels International, has placed this resort as a golf reference and one of the most important sport tourist destinations.
At Meliá Villaitana not only the appearance of the golf courses has got better but also the game itself as a result of the improvements carried out since Meliá has taken charge of the golf course management. Golf courses are living things and investment and care are beginning to work.
The golf offer has increased and improved with new areas and facilities and as a result the resort has grown in sectors where it had not been listed until a short time ago. The fact that these groups have repeated is the best sign that this resort and the Meliá chain are going in the right direction. Meliá Hotels International with about thirty hotels close to golf courses is committed to develop and improve the hotel offer aimed to satisfy golf lovers and provide its customers with the environment that completes their experience and where the game plays the leading role. Meliá has left its seal of quality and prestige in Meliá Villaitana with this commitment and the works taken place in its two 18-hole golf courses, Nicklaus Design. Thus, the resort has hosted a vast number of tournaments of different trademarks that choose Meliá Villaitana to organize their events.
Changes in market segmentation have been aimed to achieve a perfect balance between visitors, golf tourists and local players that have made possible to host many prestigious tournaments in its facilities such as the national final games of Summum, Audi Movistar +, Lady Golf, Jaguar-Land Rover and other corporative tournaments
The Resort has 1,000,000 m2, two superb 4 and 5 star hotels, Meliá Villaitana and The Level, surrounded by two extraordinary 18-hole golf courses and 4 exceptional football grounds. Thus, Meliá with these facilities is committed to golf as a potential sector that offers this resort more possibilities. Nevertheless, it is also committed to other sport sectors such as football, foot golf, rugby, cycling, tennis and paddle tennis, etc, that play an important role in the complex development, especially in the low and medium season. However, the Meliá Hotels International commitment to golf goes much further than this, as a specific golf division was created in 2007 which emphasizes the synergy created between the hotels and the golf courses.